Entries by Jenni Darwin

Creating a Visual Identity

Why Branding Matters – Pt 2 So you’ve just employed a local design company to create your logo. You are in love with it, it says everything you wanted it to say about your business, you feel like you’ve achieved success – right? Well…not quite. You see, a brand isn’t just a logo. It’s a […]

Business Branding

Part 1 Why is a logo important? So you are starting a small business. Budgets are tight, you need to minimise costs at this initial stage. It tempting to cut down on what we would consider brand essentials – after all, you have a great product – let’s face it, you wouldn’t be starting a […]