Why Branding Matters – Pt 2 So you’ve just employed a local design company to create your logo. You are in love with it, it says everything you wanted it to say about your business, you feel like you’ve achieved success – right? Well…not quite. You see, a brand isn’t just a logo. It’s a […]
About Jenni Darwin
Jenni heads up our business development and project management service and is passionate about great branding and how to achieve business success. Having recently sold her highly successful local business here on the Central Coast, Jenni brings her knowledge of small business management, marketing and sales to SGF and our clients.
With a BA in English language and literature, journalism and writing experience, we can now also offer a professional copy writing service. Her additional qualifications in training and assessment mean she is perfectly placed to provide coaching and mentoring for you as your business grows.
Part 1 Why is a logo important? So you are starting a small business. Budgets are tight, you need to minimise costs at this initial stage. It tempting to cut down on what we would consider brand essentials – after all, you have a great product – let’s face it, you wouldn’t be starting a […]
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